Want to create an interactive transcript for this episode?
Podcast: The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Episode: Episode 743 – Turbo-Charge Your Sales Engine in 2022 – The Search For The Easy Button
Description: Over the last few years, we have all faced unprecedented challenges. We’ve all been rocked by things out of our control, like a once-in-a-lifetime pandemic, remote work, supply chain shortages, and more. Then, take into account that our customers probably faced those same issues as well, and we all had a recipe for disaster looking back at us.
Some marketing and sales gurus were preying on fear by promoting that they had secret access to the EASY Button which will generate more sales. Companies were hoping that their bright shiny object would entrance leads to only pay attention to th...