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Podcast: Let's Talk Loyalty
Episode: #176: Award-Winning Coalition Loyalty Program in Mauritius (Short Summary Show)
Description: Wiiv Rewards is a coalition loyalty programme in Mauritius, created by the country’s largest private company IBL Group and boasts eleven loyalty partners across multiple business sectors.After only a year in existence, Wiiv won two of the loyalty industry’s most prestigious awards at the 2019 Loyalty Magazine Awards: the Regional Loyalty Champion Award for Middle East and Africa as well as Highly Commended as the Best New Loyalty Programme for 2019.Join me in this short summary episode as I look back on what I learned from my interview with Delphine Lagesse and Cecile Henr...