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Podcast: The One Big Tip Podcast with Jeff Mendelson
Episode: E196 - An Effective SEO Alternative: Maximizing Success with Google Ads | with Joe Balestrino
Description: SEO expert Joe Balestrino is the author of four books and the founder of a digital marketing agency called 4PointDigital. Joe has been in the SEO industry for nearly twenty years (longer than most digital marketing agencies have even existed!) so he knows a thing or two about driving traffic and getting seen. His One Big Tip is to go the paid route and utilize Google Ads.Organic SEO strategies can get results, but they can also take a great deal of time, investment, and shots in the dark. That’s why Joe suggests putting money towards yo...