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Podcast: The Visionary Chronicles
Episode: Team Alignment | Managing Marketing & Sales Alignment
Description: Brand Team Alignment | Managing Marketing & Sales Alignment
“Great things in business are never done by one person. They're done by a team of people.”
Wisdom from Steve Jobs
With over 85% of companies indicating a misalignment between marketing and sales on items such as; strategy, branding, and creation, it is an area that needs vast improvement across almost every brand.
Our clients at LiquidMind(LiquidMindsite.com), both large-cap through start-up, face the same issues, and most do not either recognize the misalignment or understand the process to improve the alignment. In addition, as more brands move to DTC, the sales cycle become...