Want to create an interactive transcript for this episode?
Podcast: EDGE with Brandon White
Episode: How I Built Oldvine Fragrance with Founder Itika Oldwine-Grimble | Ep. 230
Description: Itika Oldwine-Grimble is a wife, mom, and the owner and founder of OldVine Florals and OldVine Fragrance. OldVine is a play on Itika’s maiden name, Oldwine. Itika is a native of California, born and raised in the San Francisco Bay Area. She attended UCLA for undergrad and the University of Chicago for grad school. After finishing grad school, she was hired to work for The Oprah Winfrey Show before returning to LA in 2012. It wasn’t until then that she unleashed her passion for floral design. OldVine Florals was born in 2017. In addi...