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Podcast: Office Talk Australia, Marketing for Architecture
Episode: Carter Williamson Architects
Description: Ben Peake is an Associate at Carter Williamson Architects, a prominent 18-person practice in Sydney known for playful, clever and crafted architecture.In this episode, Ben and I chatted about:How the practice has developed a niche for itself over time, and the vital role the practice's past clients play in generating positive word of mouth.Why the practice believes in being a part of the conversation, contributing to the profession, and advocating for a better built environment at every level of government.The reasons Ben believes it's important to have a varied approach to marketing...