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Podcast: A SEAT at THE TABLE: Helping business leaders grow their influence
Episode: Creating Brands that Chinese Consumers Want
Description: Everyone recognises that China is the next big consumer market.But even the most savvy marketers are struggling to succeed here.This rapidly changing market is actually compromised of multiple niche markets - under one roof. To win in China you need to understand what the Chinese consumer wants - and today that goes way beyond just luxury goods or international sports brands.Today I’m speaking with Jenny Bai, cofounder of Mingyian, a digital media and technology company that redefines the way global celebrity and entertainment brands are developed and deli...