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Podcast: Let's Talk Loyalty
Episode: #177: Subscription Programmes as a Must-Have Tool for Brand Success
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.In this episode, I talk with Robbie Kellman Baxter, the world's leading expert on subscription pricing and membership models.Robbie is a bestselling author, speaker and consultant with more than twenty years of experience providing strategic business advice to major organizations including Netflix and other notable brands.She is the author of The Membership Economy and The Forever Transaction and host of the podcast, Subscription Stories: True Tales...