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Podcast: Market Like a Fintech
Episode: Creating a Purpose-led, Story-Oriented and Customer Centric Fintech Brand | Eric Fulwiler, Founder at Rival
Description: In Eric’s words, a great fintech brand is human and makes meaningful connections with consumers.That means, it is purpose-led, story-oriented and customer centric. Ideally, you want to build a brand around something that you can authentically and consistently stand for. That’s the beginning of Rival’s marketing framework, a marketing agency built by Eric that helps companies think, act and grow like challengers.Eric Fulwiler used to be COO and CMO at 11FS, the fintech consultancy based in...