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Podcast: Content Marketing, Engineered Podcast | TREW Marketing
Episode: Context Matters: Writing for Engineers with Adam Kimmel
Description: Understanding the context of why and who makes all the difference when writing for engineers and technical buyers.Adam Kimmel, Principal Technical Content Writer at ASK Consulting, spends his days boiling down highly technical information into consumable content targeted to specific audience personas. During this episode, we covered a ton of ground -- from what behaviors make a technical writer successful to how to extract the right information from subject-matter experts. Aside from the numerous nuggets of advice, what struck me most about this episode is one word that kept creeping in throughout our discussion: c...