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Podcast: Experts! Speak English! - How to talk your way into an international career without the bullxxit
Episode: 063 Communicating with Creatives For a Brand You (really) Love
Description:
An Interview with Jason Parelson, Creative Director from Synergy Group in Canberra, Australia
ARTICLE Brand Awareness is Bullshit
https://www.bandt.com.au/why-brand-awareness-is-bullst/
or:
https://www.linkedin.com/pulse/brand-awareness-bullshit-jason-perelson/
FONT Sans Forgettica**
https://sansforgetica.rmit.edu.au/
THEORY The Effort Paradox
https://www.sciencedirect.com/science/article/abs/pii/S1364661318300202
BOOK Sapiens: A Brief History of Humankind by Yuval Noah Harari