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Podcast: Future Commerce
Episode: Relationship Commerce (Feat. Eddie Hsieh, Ordergroove and Daniel Kim, Hawaii Volcanic Beverages)
Description: Connecting Acquisition Back to SubscriptionHawaii Volcanic Beverages is a purpose-driven ultra-premium alkaline water and active lifestyle brand based in Hawaii.Ordergroove helps innovative brands enable Relationship Commerce with successful subscription, predictive reorder, and membership experiences.“Water brands have a tremendous opportunity in really high, densely populated metropolitan areas…no one wants to lug around a case of water in the subway, walk up 10 flights of stairs to their apartment on a monthly basis. So why not just order it online?” -DanielThere are three major parts of relationship commerce. How you get them to enroll, the way you retain...