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Podcast: #IMALLIN Podcast
Episode: Let's Sell the C-Level... Starting At The Top For Higher-Return On Your Time...
Description: How many times have you been led along by a prospect? maybe you've got to the finish line and realized you've been speaking to the wrong person THE WHOLE time!That's why you start at the top. C-level people have ZRO time to waste. If your "value add" doesn't resonate with your prospects' overall goals... Then there is ZERO wasted time trying to wind your way through the forest...Today, we speak with Catherine Hollingsworth former president of Revenue Connections and 30-YEAR vet of selling the C-Level... for an invigorating conversation about how YOU can...