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Podcast: The True Sales Podcast: Selling with Honesty, Consistency & Confidence
Episode: EPISODE 23 – Business Leader Profile: Dr Cindy McGovern
Description: Our first guest from the USA, Dr Cindy McGovern joins host, Paul Owen, to talk about her journey from academia to sales and why she believes Every Job is a Sales Job (the title of her book, a Wall Street Journal bestseller). Based in San Francisco and working with clients across the world, Cindy now specialises in helping companies grow their business through the improvement of their sales performance with much of her work focused on non-salespeople. In this episode, she explains why sales is much more than a business skill and why she is...