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Podcast: The True Sales Podcast: Selling with Honesty, Consistency & Confidence
Episode: EPISODE 18 – Sorry, Do We Know Each Other? Selling the Company First
Description: When the time comes to sell, we can be tempted to jump into a description of how our product or service will solve the problems uncovered but buyers don’t just buy a product or service; they also buy the company offering it. In sales conversations, it’s important to make sure our company’s qualities are clear before we talk about the products and services we offer, yet many salespeople don’t sell their company – it’s a huge omission. Why don’t we do it? And, if we accept we should, how do we add it to our sales conv...