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Podcast: Get A Better Broadcast, Podcast and Voice-Over Voice
Episode: 0381 - The Speed of T&Cs
Description: 2022.01.16 – S2016 – 0381 - The Speed of T&CsThese ‘disclaimer statements’ are often heard at the end of an ad … so, after the enticing offer comes the ‘boring bit’ and information on the limitations.Let’s be honest, the client doesn’t want to highlight this detail and certainly doesn’t want to spend vital airtime having it read at the same speed as the main deal. But in 2008 the UK’s Advertising Standards Authority ruled[1], perhaps not unreasonably, that disclaimers on radio adverts must be read out slowly enough for people to understand t...