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Podcast: EUVC
Episode: #44 Al Ramadan, PlayBigger
Description: We're joined by the famed Al Ramadan, author of the seminal book “Play bigger: how pirates dreamers and innovators create and dominate markets” which first introduced Category Design to the world. The book has since sold more than one hundred thousand copies and been heralded by people like Marc Benioff of SalesForce and Jim Goetz of Sequoia. We’re diving deep on category design, how it has evolved since inception in 2016 and how it’s being applied by forward thinking VCs throughout Silicon Valley and the world. In this episode you’ll learn:– What is Category Design and w...