Want to create an interactive transcript for this episode?
Podcast: Looking Outside
Episode: Looking Outside innovation: Costas Papaikonomou, author the Grumpy Innovator
Description: In Episode 3 of Looking Outside we’re joined by the very pragmatic and undoubtedly original Costas Papaikonomou, Co-Founder of Happen Group, a global innovation agency, and author of the Grumpy Innovator book series. Today we’re looking outside Innovation.Together Jo and Costas explore the pitfalls of innovating in a silo, the risk of disrupting your own brands through transformation and the benefits of gaining insight from other categories. With a significantly higher chance of failure than success, and most growth and hope placed on innovation inside a consumer packaged goods company, it’s a challe...