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Podcast: The CMO Podcast
Episode: Don McGuire (Qualcomm) | Marketing Objectives Must Align With Business Objectives
Description: Don McGuire is the SVP and CMO for Qualcomm, the world’s largest wireless technology innovator. Chances are if you use a camera on your phone, use wireless headphones, play video games, make a phone call, or drive an electric car, you are likely using something Qualcomm invented. Don has a rich career in tech, working for companies like AT&T, Sprint, Cricket, Intel…and now Qualcomm. Jim and Don dive into Don's beginnings in telecommunications which started out selling cell phones when the only mobile phone at the time could be found as part of a luxury...