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Podcast: Data Bytes
Episode: Marketing Analytics Strategies with Savitha Namuduri - Industry Case Study
Description: In this episode, Savitha discusses her story in marketing, how to properly build out a team and marketing analytics applications.
About Savitha Namuduri
Savitha Namuduri has 20 years of experience in Data Science and Analytics space, spanning over several industries such as Telecom, Utility, Retail, Finance, QSR, Insurance, Healthcare and CPG. For the past 15 years she has been running Marketing Analytics teams for agencies such as Omnicom and Wunderman, with her most recent stint being for Zeta Global. She has led the development of solutions for informing and measuring several aspects of marketing, including Customer Acquisition...