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Podcast: Inner Sircle
Episode: New TikTok Data Reveals the Positive Impact of Creator Content
Description: On this episode, I talk about New TikTok Data Reveals the Positive Impact of Creator Content an article put out by our friends at Statusphere.Â
5 TikTok Stats that Signal the Power of Creator Content in 2022
1. TikTok ads featuring creators achieved 91% higher two-second view rates versus non-creator ads (8%).
2. TikTok ads featuring creator partnerships saw a staggering 83% higher engagement rate versus non-creator ads (12%).
3. 62% of TikTok users say that platform-specific branded content is the best way for brands to connect with consumers.
4. Creator content sees a significant boost in (aided) brand recall i...