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Podcast: A SEAT at THE TABLE: Helping business leaders grow their influence
Episode: How to Turn Your Brand into a High Profit 'Cult Brand'
Description: If you’ve ever looked a bit enviously at those brands who customers are so loyal that they’ll pay a premium for their products, endure long waits for access and can’t be persuaded to switch brands - regardless of the offer - and if you’ve wondered how you might be able add some of that ‘secret sauce’ to your business - then this is the podcast episode for you!What do companies like Apple, Harley Davidson and Disney, for example, do differently that turned their customers into loyal fans? What is it that makes pe...