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Podcast: The KIPS Podcast with Tyler Valencia
Episode: EP 54 - Katie Cruz | Building Your Brand Through Customer Experience
Description: A returning guest, Katie Cruz, co-owner of HIIT Logic in Central Oregon, is a fitness entrepreneur who has seen great success over the last two years. Success and growth have typically been words not associated with boutique fitness in the previous two years, but the secret ingredient for Katie has been customer experience. In episode 54 of the KIPS Podcast, Katie shares the experience a new member goes through when they first join one of their gyms and why she feels it’s important to create that personal connection. Katie also shares why their hiring process is unique and how it...