Want to create an interactive transcript for this episode?
Podcast: Lawyer Lifestyle Podcast - Marketing, Leadership, Sales
Episode: 275: Framework for Selling to Executives - The Three "Doors" of Marketing
Description: This episode discusses Selling to the C-Suite and addresses the three doors of marketing to executives, which will give us a framework for the rest of our discussion. Â First, a "door opener" talks about a problem, makes people aware they have the problem, and gains their interest in finding a solution, which opens their minds to the concept of making a change and spending money. Â Second, a "door closer" reinforces the "problem" with a message of how bad the pain is and suggests there is a way to avoid that pain -- a call to action to buy your se...