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Podcast: Lawyer Lifestyle Podcast - Marketing, Leadership, Sales
Episode: 273: How To Become A Trusted Advisor
Description: This episode discusses Selling to the C-Suite and addresses the final step in the progression of salesperson - becoming a "trusted advisor". Â This is someone who develops personal relationship with executives, understands the client's business and industry, and can provide resources to help the client solve business problems. Â This allows early access to executives, when they are just beginning the buying process.
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