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Podcast: Lawyer Lifestyle Podcast - Marketing, Leadership, Sales
Episode: 240: How to Develop Content for Your Personal Brand
Description: Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode discusses Gary Vaynerchuk's Crushing It!, and how to create content for your personal brand. Tips include:
--Make content specific for each platform on which you distribute your brand
--Have one pillar piece of content that you can convert into smaller pieces specifically for each platform
--Document, don't create
--Have great content -- but don't worry, you'll get better with practice
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