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Podcast: Dropping Bombs
Episode: Joe Foster. How the Reebok Founder Built a Business Empire. Episode 324 with The Real Brad Lea (TRBL)
Description: In 1943 at the age of 8, Joe won an American Webster's dictionary in an 80 yards sprint race in his hometown of Bolton. This was the dictionary where Joe was to find the word Reebok (the American spelling), in 1960. If he had won an English Dictionary, he would have found the word spelled, Rhebok. Joe and his late brother Jeff were born into the J W Foster & family business, but on their return after 2 years away from home on National Service, they asked questions about the future. The year was 1955 and the brothers saw a business still rooted in the 1930s...