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Podcast: Let's Talk Loyalty
Episode: #180: Loyalty Partner Insights from Epsilon’s Tamara Oliverio and Julie Smith (Short Summary Show)
Description: In this short summary episode, I looked back on an episode with two rising Epsilon executives, Tamara Oliverio and Julie Smith, to hear about how brands can assess and evolve their loyalty programmes to stay successful with consumers in this rapidly changing time.I revisited key takeaways from that episode that will help retailers and brands further engage with customers by focusing on having a strong mobile platform, offering contactless payments and simplifying the overall customer experience across all touchpoints.We also discussed ways to increase emotional loyalty with customers and therefore increase their as...