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Podcast: Sales Game Changers | Tips from Successful Sales Leaders
Episode: How to Be More Authentic in Your Sales Efforts and Why You'll Fail if You Don't With Todd Dewett
Description: This is episode 461. Read the complete transcript on the Sales Game Changers Podcast website. TODD'S TIP: "When people say, "Why does authenticity matter?" I go, well, do you want comfort, do you want understanding, do you want rapport? That's the relationship foundation upon which anything else that might happen will happen, and it begins with being a human being who's a little more real, authentic."