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Podcast: North Star with Ellin Bessner
Episode: How Ashley Waxman Bakshi leapt from beauty tips to the frontlines of Israel's digital information war
Description: Ashley Waxman Bakshi is an Israeli influencer with more than 300,000 followers on Instagram and another 200,000 on YouTube. Her fans typically subscribe for daily makeup tips, fashion advice and parenting stories of raising four kids. But lately, the Canadian-born social media star has been filling her feed with a different kind of content: pro-Israel videos.
Waxman Bakshi is part of a network of Israeli influencers selling more than beauty products and lifestyle aspirations. They're selling the State of Israel itself. She's part of a government-sponsored initiative known as 4IL, and its primary goal is to combat popular messaging...