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Podcast: Office Talk Australia, Marketing for Architecture
Episode: THOSE Architects
Description: Ben Mitchell is a Co-founder and Director at THOSE Architects, an architecture practice with studios in Sydney and Byron Bay.In this episode, Ben and I discussed:Why it's essential to see marketing as a cumulative effort, rather than focusing too much on any individual successes.How to understand the mindset and worries clients have at the beginning of the journey.What it means to be a ‘curator’ of a brand, and how it frees Ben and the team up to delegate some of their marketing to external consultants.How architects who aren’t natural self-promoters can st...