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Podcast: Medsider: Learn from Medtech and Healthtech Founders and CEOs
Episode: 4 Ideas Your Medical Device Company is Missing from its Marketing Strategy: Interview with Joe Hage, Chairman of the Medical Devices Group
Description: This interview is part of a throwback mini-series from several years ago when I chatted with my good friend, Joe Hage. He’s the CEO of Medical Marcom and Chairman of the Medical Devices Group, a community of over 350,000 medical device members. In this entertaining interview, here are some of the things we talked about:How Joe, with a limited medical device industry background, helped Cardiac Science become a medtech marketing leader.Why Joe thinks search engine optimization (SEO) is among the most important elements for your marketing mix.How you can use editorials to demonstrate medical device in...