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Podcast: New Books in Business, Management, and Marketing
Episode: Ben M. Bensaou, "Built to Innovate: Essential Practices to Wire Innovation into Your Company’s DNA" (McGraw Hill, 2021)
Description: Today I talked to Ben M. Bensaou about his new Built to Innovate: Essential Practices to Wire Innovation into Your Company’s DNA (McGraw Hill, 2021).This episode could have just as easily been called “The Democratization of innovation.” After all, the fundamental thrust of this book and our conversation was about moving innovation beyond the “usual suspects,” i.e., executives and the R & D Department, and spreading innovation opportunities throughout companies and organizations. Most promising of all for soliciting input is actually likely to be front-line employees, for instance, who know best the frustrations and disappointments of customers. In...