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Podcast: Market Like a Fintech
Episode: Implementing Account Based Marketing in the B2B Fintech World | Eva Sasson, Head of Marketing at Argyle
Description: Youâll often hear in the marketing and startup world âtargeting everyone is like targeting no oneâ. Thatâs because targeting everyone doesnât work. No one identifies with your product and when youâre a startup, that means no one buys. Many fintech products are essentially applicable to everyone or a lot of different industries, and itâs tempting to therefore market to everyone.But obviously, this doesnât work. So one way to approach this is to segment your marketing â also called Account Based Market...