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Podcast: Banking on Digital Growth
Episode: 42) #ByTheBook: Purpose Can Power Your Financial Brand Internally
Description: Purpose can power your financial brand. But your purpose is fragile if it's not backed up by process and by proof.
On this episode of Banking on Digital Growth, I continued our earlier conversation about the idea of banking on purpose. This time, we talked about the internal power of purpose.
I discussed:
Why purpose-driven thinking is key for internal stakeholders
The four elements of a purpose statement
The story of Aspiration, a purpose-driven financial brand that began in 2015 and has raised $100 million in capital
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