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Podcast: DCA Commerce Code
Episode: Episode 98: Rethinking Loyalty for Specialty Merchants and Every Customer
Description: This week on Commerce Code we speak with Simon Goldstein, Founder & CEO of Rethink Loyalty, and Doug Glazer, Sr. Director, Customer Loyalty & Gift Cards at Fanatics. We discuss the broad base of consumers and how loyalty programs can engage those consumers with their favorite brands, even when purchases with those brands are not necessarily frequent or large.