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Podcast: Franchise Today
Episode: Building a People-focused In-home Care Brand
Description: "On the notion of values alone that’s probably one of the key drivers because, when you have a clear set of values, they can vary from company to company, I use that as a filter." - Steve Greenbaum, CEO of ComForCare Health Care Holdings, LLC
This week on Franchise Today hosts Stan Friedman and Paul Segreto welcome back Steve Greenbaum. Now in his role as CEO of ComForCare Health Care Holdings, LLC, a premier provider of non-medical in-home care with nearly 200 locations throughout the U.S., Canada and the U.K. Steve discusses his role with The Riverside Company, Com...