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Podcast: Advanced Automation by Calvary Robotics
Episode: The Pandemic’s Impact on B2B Selling
Description: Buying and selling changed dramatically in the last year, accelerated by the pandemic, forcing both parties to use digital channels. Back to discuss COVID-19’s influence on global selling, Christoph Schell, Chief Commercial Officer at HP, talked with Calvary TV host Joe Gemma. The second conversation focuses on eCommerce, social selling, omnichannel and other paradigm shifts. Schell described HP’s response. “There is a decentralization of decision-making, and the shopping journey moved online for B2B. Regions don’t work anymore; it’s a global strategy to ensure consistency.” HP redefined its sales process and incl...