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Podcast: Paint & Pipette: The Art & Science of Innovation
Episode: S2Ep04: Creating Space to be Surprised with Kelly Garrett Zeigler
Description: While companies often approach consumer insights with a certain direction in mind, today’s guest believes strongly in the power of surprises. In this episode, we are joined by Kelly Garrett Zeigler who has two decades of experience in consumer insights, in a career that has spanned across organizations such as Mattel, Vans, Vanity Fair Corporation, and now Pearson. Kelly shares where this intention came from to want to be surprised despite having a direction in mind and explains that the best insights come from “messy humans”. She also talks about questions to drive consumer understanding, the importance of empath...