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Podcast: Let's Talk Loyalty
Episode: #182: BP Fueling Customer Loyalty Around the World (Short Summary Show)
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.BP is one of the world’s largest oil companies, operating service stations in nearly every corner of the world. In this short summary episode, I am reflecting on an interview I had with Olivier Martinet, who led BP’s loyalty initiatives for more than a quarter century.We look back on lessons he learned when rolling out digital marketing campaigns, loyalty programs and mobile integrations in both emerging and matu...