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Podcast: Grow Strong Leaders Podcast
Episode: 135: The REAL Purpose of a Business
Description: What if the purpose of business were to “uplift the experience of being alive on the planet?” My guest Blaine Bartlett proposes this definition after 30+ years of working with all kinds of organizations. Blaine makes the point that potential customers will want to buy from a company that takes this approach because they’ll feel good about themselves when they do. There are lots of thought-provoking moments in my conversation with this very remarkable human being.Blaine is President and CEO of Avatar Resources, Inc., a consulting firm he founded in 1987. He coaches and consults worldwide with leader...