Want to create an interactive transcript for this episode?
Podcast: Let's Talk Loyalty
Episode: #183: Denmark's Salling Group Customer Program's Highly Successful Launch
Description: In this week's episode, we explore the launch of a customer reward program by Denmark's largest retailer.We are joined by Andras Szocs, Head of Customer Programs and Center of Excellence for The Salling Group.As Denmark's largest retailer, The Salling Group serves over 11 million customers per week and operates more than 1,400 retail locations including restaurants, discount and grocery stores and coffee shops.Szocs led development and execution of a new customer program in mid-2020.Hear how they arrived at taking the less traditional route with this company-wide, fully-integrated digital marketing...