Want to create an interactive transcript for this episode?
Podcast: If You Market
Episode: Using ABM to Target SMB, with Lokesh Dave
Description: What's the smallest company ABM can be effective with?This week on the If You Market podcast we talk with Lokesh Dave about using ABM to target the SMB market and how you can replicate ABM practices you would use to target enterprise companies to target SMBs. More churn, easier close, lower value, Lokesh covers all the plusses and minuses and how to build an ABM approach for SMBs. Lokesh Dave is an ex-programmer, he worked at companies such as Microsoft and Zynga for close to 15 years - learning to build large systems that scale t...