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Podcast: Unofficial Partner Podcast
Episode: UP223: Elements of Value
Description: This is a deep dive in to the relationship between sports fans and teams, with Ben Phillips and Mike Brady from InfrontX. And specifically, we break down the component parts of the value exchange that exists between a football club and a fan, particularly when the relationship is conducted almost entirely via digital channels.I’ve written about this topic in this week’s UP Newsletter, so you can see the Elements of Value model that we reference in the podcast. Every episode of Unofficial Partner can be found by using the big podcast...