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Podcast: Retirement Inside Out with Tom Lamendola
Episode: Ep 52: Mastering Marketing with Tera Black, the COO of the Charlotte Checkers
Description: When it comes to professional sports, a lot of marketing goes into the events they hold, similar to the financial industry. On today’s episode the Chief Operating Officer of the Charlotte Checkers Hockey Team, Tera Black, joins us to discuss challenges we face as business owners and leaders. Starting her journey on the west coast, Tera explains some of the main differences she’s seen now that she’s on the east coast when it comes to marketing. How does this apply to advisors trying to expand their image and services nationally? The Charlotte checkers have successfully marketed their...