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Podcast: MSME TALK
Episode: Design Thinking
Description: Episode #14 Design Thinking Ft. Amit Saluja, NASSCOM. Welcome back to MSME TALK with Industry Experts. Design-led companies such as Apple, Pepsi, IBM, Nike, Procter & Gamble, and SAP have outperformed the S&P 500 index according to the Design Value Index created by the Design Management Institute. Big Consulting firms such as McKinsey, Accenture, PwC, and Deloitte have acquired design consultancies. For an increasing number of CEOs, design thinking is at the core of effective strategy development and organisational change. Design is transforming the way leading companies create value. The focus of innovation has shifted from being en...