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Podcast: Retail Remix
Episode: Virtual Showrooms, the Metaverse and New Shopper Communities
Description: Companies like Obsess are revolutionizing the ecommerce experience. Brands and retailers that partner with the company have the power to throw away the traditional site “template” and launch creative and immersive virtual experiences. At the same time, we’re seeing gaming become a new frontier of user engagement and the metaverse become a new source of “real estate.” Obsess Founder and CEO Neha Singh believes there’s opportunity in both digital worlds, and it’s up to brands to test, learn and adapt. During this week’s Retail Remix, Neha helps us answer some top-of-mind questions, including: What creative appr...