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Podcast: The PR Podcast
Episode: 67. Mike Maynard, Managing Director of Napier Group, on International Publicity
Description: Mike Maynard is the Managing Director of the Napier Group, a $7M PR and marketing agency for B2B technology companies. Their consultancy uses knowledge, experience and insight to solve marketing challenges and increase the speed of how prospects travel through your funnel, generating opportunities more quickly to increase awareness, generate leads or engage contacts to create opportunities. His unique four-step process - DETERMINE, FOCUS, DELIVER and ENHANCE - takes the best research on effective ways to deliver great PR and delivers results.
The PR Podcast is your view inside the public relations business. We talk with...