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Podcast: Let's Talk Loyalty
Episode: #184: Hong Kong's Groundbreaking Yuu Rewards, A Hong Kong Coalition Loyalty Program (Short Summary Show)
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Yuu Rewards is the first coalition loyalty program ever launched in Hong Kong and we had the opportunity to speak with Chief Operating Officer and loyalty expert, Mark Sage, about the amazing success of the program.In this short summary episode, we look back on lessons learned when launching this massive program in a very short time in the middle of a global pandemic.Show Notes:1...