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Podcast: The Category Queen Show
Episode: Using The Commitment Ladder To Call Your Audience To Action
Description: The commitment ladder is what we build into our content marketing in order to get people to take action with us. There are different ways that you can ask people to commit to you and when you blend this level of commitment within your content marketing, it allows people to take smaller action with us, which then leads to bigger action.Do not miss these highlights:01:15 When you put something out in your marketing, there is an exchange of value that's occurring03:49 If you’re always going for the close and never offer an op...